In full bloom this Mother’s Day

If you’re having a bad morning, there’s nothing quite like a visit to the Daily Blooms warehouse to lift your mood.

"Behind every gorgeous Daily Blooms bouquet is a highly coordinated operation. The day begins around 5am with flowers arriving and teams preparing for production."

Vibrant yellow sunflowers sit alongside perfectly shaped tulips. Skilled florists treat every bouquet with care at attention. And the scent? Let’s just say it pays to stop and smell the roses!

In the lead-up to Mother’s Day, the pace inside this warehouse shifts up a gear.

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Before most Australians have hit the snooze button, buckets of roses, chrysanthemums and seasonal foliage are already arriving. Florists prep stems, trim and hydrate blooms, while orders stream in from customers marking the occasion.

For founder and CEO Courtney Ray, it’s a familiar and exciting rhythm.

“Mother’s Day weekend is consistently one of the busiest times of year for us,” she says. “We see around ten times the orders of a typical day.”

That surge reflects a broader national trend. Despite rising living costs and higher interest rates, Australians continue to prioritise celebrating the occasion. ANZ data shows Mother’s Day spending rose 6.6 per cent year-on-year in 2025 to $592 million nationwide.

A finely tuned operation

Behind every gorgeous Daily Blooms bouquet is a highly coordinated operation. The day begins around 5am with flowers arriving and teams preparing for production.  

Florists are then assigned from a rotating range of around 20 daily offerings, while customer service and operations teams manage overnight orders and new purchases coming in throughout the day.

The final stage is a highlight for Ray.

Each bouquet is paired with a personalised message before being organised for delivery. 

“That’s the best bit of the whole process,” Ray admits. “The drivers load up their cars with all these beautiful bouquets, and then off they go.”

Across Melbourne, Sydney, Brisbane and Perth, those deliveries multiply significantly in the lead-up to Mother’s Day, requiring what Ray describes as an “all-hands-on-deck” effort.

Consumer resilience

Flowers remain a core part of the Mother’s Day retail mix, alongside other traditional gift categories.

ANZ data shows dining out led spending in 2025, with $83 million spent at cafes, restaurants and takeaway — up more than 10 per cent — while categories including jewellery, travel and flowers also recorded strong growth. Spending on charitable and welfare services jumped 28 per cent, pointing to a growing focus on giving back. 

ANZ Managing Director of Data and Analytics Joanna Gurry says the figures highlight a resilience in consumer behaviour.

“Australians continue to show a strong commitment to celebrating Mother’s Day, delivering a welcome boost for local businesses — even amid low consumer confidence,” she says.

The data also reveals differences in spending patterns. For the second consecutive year, men outspent women overall by around 5 per cent, particularly across jewellery, beauty, food and beverage. Women, meanwhile, spent more on wineries, personal health and beauty, and stationery.

For Daily Blooms, it’s about helping Australians mark the occasion in a meaningful way, and it’s what keeps the business in full bloom during its busiest week of the year.

Alicia Muling is a Senior Journalist at ANZ.